Virtual schools admissions platform

William Clarence Education is an education consultancy based in the UK providing advice to families and their children from around the world to reach education in schools and universities with the UK and US educational systems.

They created a new virtual product for school admissions staff to present their institutions to prospective students. Virtual School Experience allows schools to create a customized and personal platform with on-demand or live tools that are accessible to parents and students who want to learn more about the facilities and programmes that the schools offer.

According to the company, the Virtual School experience is the next generation education marketing tool allowing the schools to present themselves to prospective students.

The core feature is that the school is presented 24/7 to potential students or their parents with tools created by schools themselves promoting their facilities through presentations, parent tours and open days or events. It allows a fully immersive experience of the school.

The platform can be easily created with options of various content such as videos, audio, documents or PDF. The school can target the parents across their social media channels or a school website, on newsletters or even QR codes.  

Another great feature is a chat function and live call scheduler that can be a very useful option for the school to be easily reachable by interested students or parents.

The school will also have access to the analytics and data on how the audience engages with the school’s contents, how they access the school across the channels, what questions they ask or how the application process is developing.

Virtual School Experience might be an answer to many schools on targeting potential students especially when visiting the school physically is not possible.